A full visual identity and campaign system for an online academy that trains Zimbabweans for semi-skilled and cruise-line careers — from the logo out to the van, the fence, the flag and the feed.
Train4Work needed one recognisable look across wildly different touchpoints — a wrapped delivery van, a roadside fence banner, event tickets, staff polos, roll-up stands and a daily social feed. I owned the brand end to end: setting the mark, the palette, the type and the layout rules, then applying that system across every surface the academy meets its learners on. Below is the system and its rollout.
The academy carried an older emblem — four figures circling an "Investors in People" seal. I kept its meaning (people, momentum, togetherness) and rebuilt it as a confident geometric mark: three learners as dots, an "A" as a rising triangle, an "O" as a forward circle. Same story, sharper voice.
Expressive and warm, but detail-heavy — it lost legibility on a moving van or a thumbnail-sized post.
Built on a grid so it scales cleanly from a favicon to a full van side, and reduces to a pattern of shapes for backgrounds.
Five core colours, three type roles. Enough to stay consistent, loose enough to flex from a bright social post to a deep-violet exhibition wall.
One mark, applied with discipline across every surface a learner touches — the road, the event hall, the inbox and the feed.
Large-format work where the mark has to read at a glance and from a distance. The geometric pattern doubles as a wrap texture, so even the negative space is on-brand.
The system taken to paper — a presentation folder, letterhead, business cards and profile spreads built on a shared grid, plus an email signature that lands the mark in every inbox.
A recurring 1080×1080 template set for the feed, plus motion cutdowns edited in Premiere Pro. Each post keeps the violet field, bold Archivo headline and a single clear call to action: register on train4work.academy.
A single, portable identity that a small team can apply themselves — templates for social, print files ready for large-format, and a logo that survives being shrunk, wrapped and printed.